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Great article about the difference. Especially the sales process. E.g Russians more like Americans in terms of sales timelines we can meet each other for the first time & strike the deal in an hour. Which is impossible in Europe. But on other hand it's very rare in the EU when you counter-party would like to change your business partnership.

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Thanks Alexey, absolutely—there's a fascinating book about those cross-cultural differences and how much they matter in business. It's called "The Culture Map", by Erin Meyer. My wife Laetitia Vitaud wrote about it here: https://laetitiaatwork.substack.com/p/-why-the-french-are-coconuts-and

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Thnx!

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